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6. Marketing and outreach

Our outreach will prioritize genuine connections with referral partners and the community.

  • Partner outreach: Direct collaboration with human service agencies, senior centers, disability advocacy groups, unemployment offices, veterinary clinics, and animal shelters.
  • Digital presence: A clean, accessible website (e.g., EverybodyPetCare.com) and social media to share stories, build trust, and explain the sliding-scale and sponsorship model.
  • Community visibility: Attendance at local resource fairs, senior events, and pet wellness days to connect directly with potential clients and supporters.